Frequently Asked Questions

We create personalized outreach campaigns to hook ideal customer profiles and convert quality B2B meetings from your leadership LinkedIn profile.

Poor results from your current LinkedIn approach?

Start conversations, not transactions

Thought-leadership content

Booking appointments with your prospects

Cold Email Outreach

We are your go-to-market partner for a repeatable sales pipeline through hand-crafted, data-driven cold email outreach sequences.

No meetings due to very low response rate?

Not sure whom to send cold emails?

Will you help us with technical setup?

What is A/B testing in cold email?

Assess your potential savings today.

Control your customer acquisition costs (CAC) better, understand where you are spending more and optimize your conversion rate like never before.

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B2B Lead Generation Agency - Growth stage startups & VCs trust us.

At multithread, we deliver 50-100 qualified appointments in a year through personalized omnichannel strategy.

Why Do We Need Lead Generation Services?

In today's highly competitive business landscape, acquiring new customers and ensuring sustainable growth requires more than just a great product or service. It demands strategic and effective marketing efforts to identify, attract, and convert potential customers. This is where lead generation services come into play.

What is MQA?

Marketing Qualified Accounts (MQAs) are business accounts that have shown strong interest or engagement with a company’s products or services, indicating a higher likelihood of conversion. These accounts meet specific criteria, such as industry, company size, or engagement with marketing materials, making them prime targets for sales efforts.

What is B2B lead generation service?

B2B lead generation services play a pivotal role in enhancing the sales and marketing efforts of businesses by systematically identifying and nurturing potential clients. These services encompass a variety of strategies, including market research, targeted marketing campaigns, and the provision of curated lists of prospects.

What is MQL?

MQLs, or Marketing Qualified Leads, are potential customers who have shown a certain level of interest in a company’s products or services. They are individuals who have engaged with marketing efforts and meet specific criteria indicating their potential as leads.

Should you hire a B2B lead generation service vendor?

Hiring a lead generation vendor is a great choice for businesses with limited time and resources, or those looking to scale up their lead generation efforts quickly. Vendors have specialized expertise and tools for identifying and qualifying leads, which can result in higher-quality leads and more efficient use of resources.

Is lead generation B2B or B2C?

Lead generation is primarily B2B, which employs inbound marketing strategies to cultivate trust among prospects in a target audience and foster a high-quality relationship. On the other hand, business-to-consumer (B2C) takes the form of an online sales model meant to directly market to consumers so that they make a purchase.