Visibility now has two fronts
Ranking on Google isn’t enough when your buyer asks Perplexity instead.
Buyer-intent SEO
Keywords chosen by purchase intent, not volume — the searches your next customer makes the week they’re ready to buy.
AEO / GEO — cited by AI
Question-phrased headers, concise definitive answers and quotable structure — engineered to be cited by ChatGPT, Perplexity, Gemini and AI Overviews.
Entity & structured data
Schema markup, consistent entity mentions and E-E-A-T signals — the technical foundation both Google and LLMs trust.
Content engine
A publishing cadence tuned to keyword gaps — fresh, factual, data-backed content that compounds authority instead of diluting it.
The stack we run
Tools we operate daily — picked for output per dollar, not logos on a slide.
Ahrefs
Semrush
Search Console
Screaming Frog
Surfer
ChatGPT
Perplexity
Gemini
Organic visibility that compounds
Paid stops the day you pause it. Search equity keeps paying back.
See how we apply this for B2B · Healthcare · Consumer Goods brands.
Of the US population uses generative AI search in 2026 (eMarketer)
AI engines we optimise for — ChatGPT, Perplexity and Gemini
Typical window to first measurable organic wins on a new build
Of content engineered to answer the question in the first two sentences — the format AI engines cite