Where DTC revenue leaks
Shoppers compare you across ads, your store and marketplaces before they buy. Every gap is a lost sale.
Marketplace dependence
You rent customers from marketplaces and lose the margin and the relationship.
A storefront that doesn’t convert
Traffic lands but the path to purchase leaks at every step.
Ads that ignore unit economics
Spend scales but cost-per-purchase and repeat rate don’t.
No reason to come back
One-time buyers never become repeat revenue.
The stack we run
Tools we operate daily — picked for output per dollar, not logos on a slide.
Shopify
Meta Ads
Google Ads
TikTok Ads
Triple Whale
GA4
Hotjar
How we run DTC growth
Five pillars, one connected system — built for profitable, repeatable direct sales.
Go deeper on each pillar: Web Development · LinkedIn Lead Gen · Performance Marketing · AI Search & SEO · Signal-Based Outbound · AI Workflows.
Website
Conversion-focused pages built to turn one story into booked calls and sales.
LinkedIn Lead Generation
Done-for-you LinkedIn outreach and founder-led content — personalised campaigns that book qualified B2B meetings.
Performance Marketing
Paid traffic tracked to real unit economics — cost per booking, sale and lead.
SEO
Organic visibility that compounds — buyer-intent keywords across your whole funnel.
Signal-Based Outbound
Cold email and LinkedIn that reach the right person at the right moment.
AI-Powered, Cost-Aware Workflows
Agentic automation on best-fit tools — more output, less spend, no lock-in.
The outcome we own: repeat revenue
Not vanity ROAS — profitable orders and customers who buy again.
Of healthy DTC revenue comes from returning customers — repeat rate is the health metric (industry benchmark)
Cheaper to retain an existing customer than to acquire a new one (industry benchmark)
Of carts are abandoned — recovery flows are the closest thing to free revenue (industry benchmark)
Of every sale marketplaces keep in fees — owning your storefront keeps the margin
Questions you’re probably asking
Straight answers on scaling DTC brands without living and dying by one ad channel.