How we run paid differently
Every platform claims credit for the same conversion. We budget on what’s actually incremental.
MER over platform ROAS
Platform-reported ROAS flatters everyone. We allocate budget on blended revenue-per-dollar across all channels — the number that can’t lie.
Creative volume testing
Algorithms need a comparison set. We ship 20–40 logic-based ad variants per campaign — hooks, angles and proof mapped to your ICP’s objections.
Incrementality, not attribution theatre
Holdout lift tests tell you which conversions your ads actually caused — so budget moves to what creates revenue, not what claims it.
Tracked to the booking
GA4 plus server-side events wired to bookings, sales and qualified leads — the funnel behind the click gets measured too.
The stack we run
Tools we operate daily — picked for output per dollar, not logos on a slide.
Google Ads
Meta Ads
LinkedIn Ads
TikTok Ads
GA4
Triple Whale
Hotjar
Microsoft Ads
Spend that gets smarter
Weekly creative iterations and budget shifts, compounding into cheaper conversions.
See how we apply this for B2B · Healthcare · Consumer Goods brands.
Ad variants per campaign — the volume algorithms need to find creative fit
Platforms run as one system — Google, Meta and LinkedIn
Of paid performance is now decided by creative, not targeting (platform-era benchmark)
Bid, budget and creative monitoring — always on